Dalmut needs a strategist who understands that campaigns do not succeed inside advertising dashboards alone. The search term, audience, offer, landing page, form, WhatsApp response and sales follow-up all affect the result. This role combines SEO, Google Ads, paid social, conversion strategy and reporting. It is suited to someone who can move between research, execution and commercial interpretation without hiding behind vanity metrics.
The work you will own
You will support businesses in technology, professional services, property, maintenance, marketplaces, ecommerce and other competitive sectors. Some accounts need a 90-day SEO foundation; others need integrated organic and paid acquisition. You will assess the existing website and tracking, identify high-intent demand, define landing-page requirements and build a prioritized plan that the content, design and development teams can execute.
You will manage or guide campaigns across Google, Meta, LinkedIn or other relevant channels. Platform selection must follow customer behavior and business economics. You are expected to review actual search terms, lead quality and conversion friction, not only optimize toward the easiest platform metric.
Core responsibilities
- Conduct technical, content, competitor and search-intent audits for UAE and international markets.
- Build keyword and page maps that separate service, location, comparison, cost, problem and informational intent.
- Plan titles, headings, internal links, structured data and content updates with the web and editorial teams.
- Structure Google Ads and paid-social campaigns with clear audience, message, landing page and conversion events.
- Review analytics, Search Console, advertising data and CRM or sales feedback where available.
- Identify tracking gaps and define meaningful events for forms, calls, WhatsApp, bookings and qualified lead stages.
- Prepare monthly reporting that explains decisions, learning, constraints and next actions.
- Protect accounts from misleading claims, poor-quality automation, irrelevant traffic and unapproved platform practices.
How we evaluate performance
Rankings, impressions and click-through rate are useful diagnostic signals, but they are not the final objective. We want to understand whether the right people arrived, whether the page answered their question, whether they completed a meaningful action and whether the business considered the enquiry valuable. Where closed-sale data is unavailable, you will help establish a practical lead-quality feedback loop.
You must be comfortable explaining uncertainty. SEO timelines depend on competition, authority, website quality and execution. Paid media performance depends on offer, creative, budget, landing experience and sales response. We do not guarantee positions, leads or revenue. We do provide a disciplined system for improving the variables we can control.
Required experience
- Commercial SEO and paid-media experience with evidence of work on lead-generation or ecommerce accounts.
- Strong knowledge of Google Search Console, GA4, Google Ads and conversion tracking.
- Ability to interpret search intent and write useful briefs for service pages, landing pages and articles.
- Experience auditing technical SEO, indexation, internal linking, schema and Core Web Vitals issues.
- Confidence presenting performance to business owners and challenging weak offers or follow-up processes.
- Clear written English and strong spreadsheet or reporting discipline.
Useful additional experience
- UAE local SEO and Google Business Profile management.
- Meta, LinkedIn, TikTok or programmatic campaign experience.
- CRM attribution, call tracking, automation or lead-scoring workflows.
- Arabic keyword research or coordination with Arabic-language specialists.
- Experience in real estate, home services, finance, technology, travel or marketplaces.
How we work together
The strategist works closely with content, design, web and client-success functions. Recommendations must be specific enough to implement and prioritized according to business value. We use documented hypotheses, agreed measurement and regular review rather than making large changes without a reason.
This is a remote retained role with overlap during Gulf business hours. You may work across several accounts, so organization and confidentiality are essential. Platform access, budget and client data must be handled securely. Any external sources, claims or benchmarks used in content must be documented.
Application requirements
- Two relevant case examples showing the initial problem, actions, measurement and limitations.
- A sample audit, reporting view or strategic brief with confidential details removed.
- The channels, tools and sectors in which you have the strongest experience.
- Your location, availability, working hours and expected monthly engagement.
- A short explanation of how you would diagnose a campaign generating many leads that the sales team considers poor quality.
Measurement and communication standard
Dalmut expects senior specialists to make work easier to review, maintain and improve. The role is not limited to completing assigned tasks; it includes identifying missing context, documenting decisions and protecting the credibility of the final client experience.
- Separate leading indicators from business outcomes and state data limitations clearly.
- Connect organic search, paid media, landing pages and CRM or enquiry evidence where access is available.
- Turn analysis into a prioritized action plan that creative, content and development teams can execute.