Business challengeHelp shoppers evaluate many offers quickly while maintaining clear status and store relationships.
The requirement was not treated as a visual homepage exercise. The structure had to help the intended customer understand relevance, compare the offer, find credible evidence and reach an appropriate next step on mobile and desktop.
Dalmut responseBuild a reusable coupon card system, store taxonomy and direct offer interaction flow.
The implementation connected page hierarchy, reusable content, customer journeys, conversion actions and a maintainable platform structure. The public website may continue to change after handover; this portfolio record describes the approved project direction and visible evidence available at publication.